Learn-to Camp Website
Parks Canada needed a web-refresh on their popular program, Learn-to Camp. Primarily designed for new Canadians and other people who had never camped before (or anyone who needed some new camping ideas), the refreshed site needed to be sleeker, friendlier, and more cohesive. TD Heritage met with the in-house web team, organized their priorities, and presented an approach document. By articulating and sorting the main messages, TD Heritage was able to produce a draft that the client group could discuss and provide feedback. Text writing and image selection flowed from there.
- August 30, 2018